Label compliance for pet food and animal nutrition
Ship labels that pass.
Selling in the EU? Listing in Britain? Nutrivo reads every language panel printed on the pack — not an English original translated afterwards — and answers per market, citation by citation. Upload the artwork or photograph the pack; the verdict lands in minutes.
Every release must catch 100% of known blockers across our 436-label test corpus before it ships. That gate has no override.
adult-dog-complete v3 · page 1 · checked 14:02
Not ready for France — 2 things block it.
- Add a best-before dateReg (EC) 767/2009 · Art. 17(1)(d)
- Enlarge the net quantityDir 76/211/EEC · Annex I 3.1 · minimum 3 mm
Ready for Germany.
checked against ruleset rs-f9f8725 · pinned
Four questions, in order
A label check that answers the questions you actually have to answer
Most tools give you a pass or a fail. Neither tells you what to do on Monday. We answer four things in sequence, and we tell you plainly which parts we could not check.
- 01
Are we compliant?
One answer per market, in the language your label is actually printed in. Never a pass or a fail — four states, so you can see the difference between a problem and a gap.
- 02
What is missing?
Every finding named, with the article it comes from and how we reached it. Including the things we could not check, and why, with a link to exactly what we cover.
- 03
What do we do?
The wording that would be compliant, the character heights your artwork needs, and the ceilings you cannot design past. Written so prepress can act on it.
- 04
What must we register?
The obligation, the authority, the route, the evidence list, the fee and the deadline, per market — pre-filled from what your product record already answers. This one is in build, not yet in the product: a label can be perfect and the product still unsellable, and until we ship it, that gap is yours to close.
The vocabulary
Four states, and never a pass or a fail
A pass hides the second and third of these. A fail cannot tell you which of them you are looking at. Every finding, in every market, resolves to one of the four.
Every rule we hold for this market is satisfied, on the panel printed for that market.
Nothing to do. Send the report.
A rule is not satisfied and the fix is yours to make — a wording, a missing heading, a character height, a registration to file.
The finding names the article and the wording that would be compliant.
We do not hold that rule for this market, or the artwork did not give us what the rule needs. We say so rather than guess.
Follow the link to what we cover in that market, and what we do not.
The product cannot lawfully be sold here, whatever the label says. Most often a registration that has not been filed.
The finding names what stops the sale. Naming the authority, the route, the evidence list and the fee for you is in build, not yet in the product.
A market where we hold no rules can never show as Clear. Not assessed is shown as prominently as the rest, because a gap you can see is worth more than a verdict you cannot check.
From artwork to certificate
Drop the artwork — or photograph the pack
Print-ready PDF, or guided phone photos of front, back and side. Several photos are understood as one label, and the check records which is which.
The rulebook reads your label
An encoded, versioned rulebook of EU feed law runs every applicable rule for your markets. Deterministic checks decide; AI judgements are independently verified and can never block on their own.
Fix with the walkthrough
One correction at a time, pinned on the artwork, each with its citation. Hand your designer the print-ready fix sheet and re-check the new version for free.
Sign off. Certificate. Done.
A reviewer signs the check; the certificate pins the exact ruleset version and carries a verifiable audit trail. When the auditor asks, you have the paper.
Two real cases
Whether the label already exists, or the product does not
Case one
The label exists. Can we sell it where we want to sell it?
Upload the artwork and tell us where you sell. We read every language panel on the pack, not an English original translated afterwards.
- Upload the print-ready artwork
- Pick the markets you sell in
- We classify the product and say so, visibly
- A report per market, per language
A verdict you can act on and send. The registration list per market is in build, not yet in the product.
Case two
The product does not exist yet. What are we allowed to make?
Bring what you have, even if that is half a formula and a market in mind. We will not pretend to give you a verdict on something unfinished.
- Enter what exists — ingredients, claims, markets
- We accept partial input without guessing
- You get a design envelope, not a verdict
- Constraints, ceilings and compliant wording
You find out what is possible before the artwork exists, and what will block you later.
The stakes
How long it takes to find out, and what it costs to find out late
Time to an answer
- A check in NutrivoMinutes
- A consultant's turnaroundDays to weeks
- Finding out at the printerToo late
Basic costs €2,490 a year, or about four to eight consultant days at typical rates — and it re-checks every recipe you hold, as often as you like, in every language your labels are printed in.
What being wrong costs
- The artwork run is reprinted€8,000 – 25,000
Per run, paid by you, in full, at short notice, and the launch slips.
- The batch is withdrawn€25,000 – 150,000
Stock, logistics and disposal, plus the authority's attention on every other line you sell.
- The retailer delists the line€40,000 – 250,000
A year of listing value, and shelf is hard to win back once it is gone.
- The launch window closesA season of sales
Because a registration was filed after the shipment had already left.
Ranges are indicative, for a single mid-size line in one region. Every one of them is paid for by you, and every one of them is found by somebody else — a retailer, an inspector, or a printer holding a press slot.
The artefact
A report you can send to a retailer, and they can check it themselves
The answer is only useful once it leaves your desk. Every report is pinned to the artwork it was run against and the exact version of the rules that were in force, so whoever receives it can verify it without an account and without asking you.
Pinned to a moment
The ruleset version in force, the hash of the artwork it read, and the date. It cannot drift.
Says what it is
It states on its face that it was generated automatically and attested by nobody. A signed certificate is a separate thing.
Includes the gaps
The not-assessed section travels with it. A report that hides what it did not check is worse than no report.
Verifiable by the recipient
A retailer or artwork agency can confirm it still stands without an account and without contacting you.
Coverage
We publish how deeply we cover every market, including the parts we do not
A compliance tool that answers everything is either much better than it looks or lying. The coverage register is generated from the same table the product queries when it runs a check, so it cannot drift from what the product actually does. It publishes no percentage, because there is no honest number that summarises eighty markets.
European Union
All twenty-seven member states, every official language, and each country's own registration and language rules on top of the EU rulebook.
United Kingdom
Great Britain and Northern Ireland as separate markets, because GB is diverging on retained law and NI stays EU-aligned for goods.
Switzerland & Norway
Switzerland and Norway, each on its own national regime — Swiss feed ordinances, and Norway's application of the EEA rules.
The register holds no encoded rules yet, so no market can return a verdict today. We would rather say that here than let you find it out after signing.
Read the coverage register →Who it is for
Built for the person who has to decide before the artwork goes to print
NPD · Product development · Technical
The person developing the product
You need to know what is allowed while the recipe is still moving, not after the artwork is at the printer. Bring a half-finished formula and get constraints back.
Regulatory · Quality · Compliance
The person who signs it off
You carry the risk across every recipe and every market. You need one place that shows what is current, what is stale against the rules, and what nobody has checked.
Commercial · Founder · Export
The person selling it
You want a new market and a straight answer about what it costs to get in — including the registration that makes a compliant label sellable, or not. That last part is in build, not yet in the product, and we would rather you knew before you bought.
Or just email it.
Your clients and agencies already send artwork by email. Coming to Advanced plans: they simply CC your Nutrivo address — the label files itself into the portfolio, the check runs, and the verdict returns on the same thread. A reply of “approved” becomes a signed certificate.
No new tool for the people who send you labels. Nutrivo is just the colleague on the thread who has read the regulation. In preview — Advanced customers get it first.
sarah@acme-pet.eu → acme@in.nutrivo.eu
Salmon cat — FR launch artwork
salmon-cat-v3.pdf
Nutrivo → sarah, you
Not ready for France — 2 things block it.
Full proof and fixes: nutrivo.eu/p/8f2k…
Reply “approved” when the corrected version lands.
Compare
Where we are better, and where a consultant is
A comparison where the other column never wins is an advertisement. A consultant can do things we will never do — the last two rows say which.
| Nutrivo | Broad label software | A regulatory consultant | |
|---|---|---|---|
| Scope | Pet food and animal nutrition only. One industry, in depth. | Food, drink, supplements and cosmetics across many markets. | Whatever they personally know well, which is often a great deal. |
| The answer you get | Four states — clear, action needed, not assessed, blocked — never a pass or a fail. | An assessment per submission, with the depth held privately. | A considered opinion, in an email or a document. |
| What is not checked | Named, with a link to exactly what we cover in that market and what we do not. | Coverage depth is generally not published per market. | Depends entirely on whether you ask the right question. |
| Language | Every check runs on the language your label is printed in, on every plan including free. | Varies by product and market. | Usually the languages that person works in. |
| Re-checking | As often as you like. We never charge per check. | Commonly priced per assessment. | Every revision is billable time. |
| Registration | The obligation, authority, route, fee and deadline named per market. We never file for you. | Not typically the product's focus. | Often the strongest reason to hire one — they can file, and we never will. |
| Cost to start | €0, then €249 a month. No card to begin. | Quote-based, typically after a call. | Roughly €300–700 for a day. |
Questions, answered plainly
- What does Nutrivo check a pet food label against?
- Nutrivo checks labels against EU feed law — Regulation (EC) No 767/2009 on the marketing and use of feed, related instruments such as Directive 2007/45/EC on net quantities, and market-specific national rules. Every finding cites the exact article it comes from, so your team can verify each one at the source.
- Can I check a physical pack, or only artwork files?
- Both. Upload print-ready artwork (PDF) or photograph the physical pack with your phone — a guided capture walks you through front, back and side, and the photos are checked together as one label.
- How long does a check take?
- Minutes. The check runs automatically the moment a label is uploaded, and re-checks are unlimited on every plan — so you can check every version, not just the final one.
- What happens when my label fails?
- You get a fix walkthrough: each problem pinned on the artwork with the citation and the concrete correction, plus a print-ready fix sheet for your designer. Fix, re-upload, re-check — until the verdict reads ready.
- Is Nutrivo legal advice?
- No. Nutrivo is evidence: automated checks with pinpoint citations that your regulatory experts can verify at the source. Where coverage is incomplete for a market, the check says so explicitly rather than guessing.
- Which markets does Nutrivo cover?
- EU markets, with coverage stated honestly per market and rule domain. Each product has a coverage matrix showing exactly what was checked for each market — and any gap is named as INCOMPLETE, never silently passed.
Your next label can pass first time.
Check one label free. Full verdict, citations and fixes — no card, no call, no demo theatre.